SALES TEAMS
Unlock higher sales performance by strengthening your team’s interpersonal skills
When team cohesion decreases, so does revenue
Sales teams are under more pressure than ever in 2025, finding it harder to make an impact in a customer-lead research into products. Who listens to salespeople when the internet and AI gives you the information you need.
And do you find that any internal team friction, poor communication and the wielding of judgement, if persistent, chips away at performance? This is a universal experience.
Left unchecked, this often leads to an average customer experience.
And this ultimately to decreased revenue.
Tackle these hidden disrupters head-on through TeamEQ Assessor Tool
By identifying your team’s biggest friction points and areas of internal misalignment, you can see more clearly what contributes to them, and see the stories that arise and explain why things are the way they are.
Because the less time wasted on internal friction, the more energy goes into closing deals, improving the customer experience, and driving revenue.
What also is saved is time-costs of each sales team member and of yourself. The greater the knowledge in excellent listening, accepting and building (LAB) is activated in real time, the less you have to deal with, leaving you with more time to drive the team forward.
John Hill
This report gives me my why. I now have a good structure to start from, as the pain points are now clear.
Ben Brittain
TeamEQ has a comprehensive process that helps me see the direction the team is going, and gives me talking points to ask about the data with the team.
Chris DeLorenzo
When an interpersonal situation occurs in the workplace, it needs to be analysed and solved,
as it can interfere with the efficiencies related to the tangible work.
The TeamEQ report emphasises the importance of considering all factors.
Main outcomes.
Getting team members acting more as an ensemble and building the sum of knowledge for success across the whole team
Accelerated ideation (key for cracking market share)
Stronger frontline connections
Improved team dynamics
Easier handling of difficult buyers or situations
Service from the heart
Ease with creative and spontaneous action
Elevating others with ease
Mastery of LAB competencies
Anticipate inefficiencies earlier
Measure all aspects of team performance
Approach each challenge uniquely in the ways it demands
Help teams adapt to change
TeamEQs Ensemble Approach.
What sets TeamEQ apart is our foundation in a century of applied improvisation (AIm) development. This equips teams with advanced problem-solving skills which help teams navigate complexity and ambiguity with ease.
Traditional sales management has shifted from more rigid, salesperson- and product- centred strategy to a more behavioral and improvisational approach. Agile sales teams need to focus on remaining effective even when structures, especially at the end of sales cycles, come under pressure.
AIm makes things work better within existing structures with available resources rather than being constrained by predefined plans (Thayer, 1988). Teams can respond dynamically to emerging challenges (Dehlin, 2008) within the AIm framework.
Despite improvisation being widely used by teams in North America, many fail to recognise it in APAC as a strategic tool. TeamEQ bridges this gap through empirical research and its proven competencies.
Start seeing gains ASAP.
1
Use of interpersonal skills every day
Identify and measure interpersonal skills inputs such as active listening, acceptance and building on customers offers
2
Stronger Customer Engagement
Customers feel heard, valued, and understood, leading to higher satisfaction and lower resistance
3
Lower resistance and better fit
Minimise burnout and disengagement by creating a more aligned and motivated team.
4
Increased revenue
Higher close rates and more repeat business
Research
In an application of experiential learning, assessment, and career development, this article reports a field experiment of teaching sales students adaptive selling skills via an improvisational (improv) Comedy technique: “Yes, and”.
A control group (no improv training) experienced all aspects of the class with the exception of the Improv training.
After the classroom instruction, both student groups (improv and non-improv trained) participated in a real-world, 4-week sales project selling tickets for professional sport teams that partner with the class.
The study’s findings reveal increased ticket sales performance among the improv group students who learn “yes, and”.
Also students in the improv group gave higher class evaluations.
Richard Rocco, D Joel Whalen (6/2014), ‘Teaching Yes, And … Improv in Sales Classes: Enhancing Student Adaptive Selling Skills, Sales Performance, and Teaching Evaluations’, Journal of Marketing Education’, https://www.researchgate.net/publication/270721999_Teaching_Yes_And_Improv_in_Sales_Classes_Enhancing_Student_Adaptive_Selling_Skills_Sales_Performance_and_Teaching_Evaluations
It found that salespeople who used active listening techniques were more successful at closing sales and had higher levels of customer satisfaction than those who did not use active listening. The study concluded that active listening is an essential tool for salespeople and can help them improve their sales performance and customer satisfaction.
G.M. Rose and D.A. Dalton (2006), ‘Active Listening: A Tool for Improving Sales Performance and Customer Satisfaction’, Journal of Personal Selling & Sales Management’.
Because every sales team is different. And when the team works better, the numbers do too.
Ready to align your team for success? Book a Demo
