'DESIGN THINKING AND PRODUCT DEVELOPMENT' SOLUTION

Overcome internal obstacles that often hinder product dev are eliminated, ensuring a smoother, more efficient path from conception to market
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MAIN OUTCOMES

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Significantly speed up the process of generating innovative ideas and swiftly transform these concepts into profitable initiatives for your business

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Teams can access superior ideas more rapidly

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Streamline their product development process

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Actively listen and keenly observe

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Embrace messiness and uncertainty as a part of the creative and collaborative process

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Modify plans based on feedback IRL

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Implement iterative and flexible approaches to project management and team interactions

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Expedite the launch of new products and enhancing their success rate

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Embrace failure early and often in your projects as a form of experimentation for learning and discovery

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Shed post-Covid habits of inefficient decision-making processes, and grow a culture of dynamic, effective, and spontaneous decision-making strategies.

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Leap over initial roadblocks and let ideas flow without judgment, allowing for the building upon each other's ideas.

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Build confidence and communication skills among team members

🕕 4.5 HOURS IN TOTAL

🏢 MAX. 3 SESSIONS

👥 6-15 PARTICIPANTS

📍IN PERSON OR VIA VIDEO

Participants will take part in over a dozen fun activities, each designed to enhance the  Human Intelligence of your participants. These activities target the typical human communication obstacles encountered by design and product teams. All together, we’ll identify and dismantle the root causes of poor communication and collaboration. This collaborative effort will steer teams towards a more efficient and productive work dynamic, enabling them to perform at their peak.

All while having fun. All in a positive and psychological safe environment.

 WHY IMPROVISATION ⛌ DESIGN THINKING + PRODUCT DEVELOPMENT IS KEY

In 2024, amidst more intelligent competitors, organisations must thrive within their present or grow into new markets. What helps this along quicker is incorporating improvisation (Human Intelligence). This non-linear process gives you something hard to attain elsewhere: quick acceptance of ideas or mistakes without blocking. Taking this on board gives organisations tools to swiftly adapt to internal and external changes and incorporate them. This level of non-AI creativity is particularly powerful for risk-averse or perfectionist organisations that tend to unconsciously stifle new or unproven ideas or solutions. The best of both worlds (linear corporate culture and non-linear improvisation) give your people enormous latitude to move in any direction, and reach your outcomes quicker.

By examining 197 new product-development projects, we found that (1) environmental turbulence positively affects team unlearning, (2) team unlearning concurrently stimulates team improvisation, (3) team improvisation positively impacts new product success by utilizing/implementing new knowledge acquired by unlearning and improvisation.

Ali E.Akgün, John C.Byrne, Gary S.Lynn, Halit Keskina (9/2007), ‘New product development in turbulent environments: Impact of improvisation and unlearning on new product performance’, Journal of Engineering and Technology Management’, https://www.sciencedirect.com/science/article/abs/pii/S0923474807000239

WE WILL BUILD A CUSTOM PROGRAM FOR YOUR NEEDS

① Let’s just start chatting

OR

② What can you tell us beforehand so our conversation can be the most productive?

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